Instead, he calls his supervisor on the IP phone with the touch of
a hot button. The supervisor receives the call on her wireless IP phone a couple of floors down, and heads up to correct the problem.
"If there is
a hot button issue, using NFBS is an opportunity to get that message out quickly and affordably to a wide audience, which includes ag consumers.
She says a hot button is more than just a need in agriculture today.
"For example, food safety is a hot button for consumers and farmers--the whole threat of bioterrorism and security is vital to all of us.
"Giving
a Hot Buttons card is the perfect way to say happy birthday and make them smile, but it also leaves them with a fun keepsake of their big day that they can play with over and over again," executive director of new product concepts Carol Miller says.