you can't win 'em all


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(you) can't win them all

A phrase said, often as an attempt at consolation, when one has lost or failed to achieve a desired result, especially after previous success. "Them" is sometimes abbreviated as "'em." I know you're disappointed to have the lost the game, but you can't win them all, honey. A: "I'm sorry, I know you worked really hard and were expecting an A+." B: "Eh, can't win 'em all."
See also: all, win
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

you can't win 'em all

Success is not inevitable, as in They published your article but not your rebuttal to the reviewer? Well, you can't win 'em all . [First half of 1900s] For a synonym, see win some, lose some.
See also: all, win
The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 2003, 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

you can't win 'em all

It’s impossible to succeed in every undertaking. This twentieth-century Americanism slightly antedates the synonym win some, lose some, having originated about 1940. Also a philosophic view of losing, it appears in Raymond Chandler’s The Long Goodbye (1954): “Take it easy, Doc. You can’t win ’em all.” In contrast, the shorter you can’t win is generally spoken out of frustration with defeat and originated somewhat earlier, probably about 1910.
See also: all, win
The Dictionary of Clichés by Christine Ammer Copyright © 2013 by Christine Ammer
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