What's in it for (one)?(redirected from What's in It for Them)
Also found in: Acronyms.
What's in it for (one)?
What does one stand to gain or benefit from some action, activity, or situation? A: "We want you to throw the fight in the third round." B: "Hmm. What's in it for me?" I just don't understand why the company would do this. What's in it for them?
What's in it for me?
Inf. What is the benefit for me in this scheme? Bob: Now that plan is just what is needed. Bill: What's in it for me? What do I get out of it? Sue: We signed the Wilson contract yesterday. Mary: That's great! What's in it for me?
What’s in it for me?and WIIFM
sent. & comp. abb. What benefit will I get from this activity? Sounds like a plan, but WIIFM?