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An initialism of "what's in it for me?" meaning, "What does one stand to gain or benefit from some action, activity, or situation?" The abbreviation is only used in written communication. A: "I need you to tell Mom that I've been with you all day." B: "OK, but WIIFM?"
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

What's in it for me?

Inf. What is the benefit for me in this scheme? Bob: Now that plan is just what is needed. Bill: What's in it for me? What do I get out of it? Sue: We signed the Wilson contract yesterday. Mary: That's great! What's in it for me?
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McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.

What’s in it for me?

sent. & comp. abb. What benefit will I get from this activity? Sounds like a plan, but WIIFM?
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McGraw-Hill's Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.
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References in periodicals archive ?
one thing that many instructional designers know is that people will invariably ask WIIFM. of course, each individual will have different reasons for joining a community of practice, so the answer to WIIFM will vary depending on the person.
The WIIFM attitude is certainly understandable since winning is ingrained in us from early childhood on.
But you better speak to them through radio station WIIFM if you want to move your plan beyond talk to actual results.
Steven Tremain, MD, CPE, FACPE, senior medical director and director of system redesign at Contra Costa Regional Medical Center and Health Centers, in Martinez, California, also finds a WIIFM (What's In It For Me?) focus to be essential to physician engagement.
Yes, I know, everybody listens to radio station WIIFM (What's In It For Me?).
In order to move a new or improved system forward and truly show the users the value of the endeavor there must be a WIIFM (What's In It for Me).
The February editors' interview with Paul Rusesabagina ("The real hero of Hotel Rwanda") just confirms what I've always known: The West continues to exhibit WIIFM (What's In It For Me) behavior.
All employees, regardless of age, listen to radio station "WIIFM" ("What's In It For Me?"), so make sure presentations include reasons why the training will benefit them.
These techniques are: (1) set clear expectations, (2) require commitment, (3) feature the WIIFM (What's in it for me?), (4) make WBT fun and interesting, (5) offer bribes, (6) pace and prompt learners, (7) provide encouraging feedback, (8) build a learning community, (9) intervene with unmotivated learners, and (10) redeem troublemakers.
The last task of the beginning phase of each group session involved previewing today's meeting and providing a WIIFM (what's in it for me) rationale or benefits statement tied to engaging in the activity.
They should get in front of their customers--and potential customers--at every opportunity, talk up what they do, keep the WIIFM factor (What's in it for me?) in the customer's mind, and expound on the benefits RIM can provide.
* Never approach networking with a "WIIFM" (what's in it for me?) mindset.