WIIFM


Also found in: Acronyms.

What’s in it for me?

and WIIFM
sent. & comp. abb. What benefit will I get from this activity? Sounds like a plan, but WIIFM?

WIIFM

verb
References in periodicals archive ?
Perhaps the best approach we can take to facilitating information sharing is to address the WIIFM (What's In It For Me?
These techniques are: (1) set clear expectations, (2) require commitment, (3) feature the WIIFM (What's in it for me?
The last task of the beginning phase of each group session involved previewing today's meeting and providing a WIIFM (what's in it for me) rationale or benefits statement tied to engaging in the activity.
They should get in front of their customers--and potential customers--at every opportunity, talk up what they do, keep the WIIFM factor (What's in it for me?
This proves the WIIFM principle: What's In It For Me?
You must give your target audience a WIIFM ("What's In It For Me?
Once you are clear on your WIIFM and are able to remind yourself of the benefits that you will get from continuing to apply yourself in this area, the more likely you will be to persevere.
A starting point is to define the WIIFM (what's in it for me) for every level of customer.
Each communication piece describes the WIIFM for each type of user, along with a short story of how other organizations have successfully leveraged that CRM functionality.
Clearly define and communicate your brand vision, values, standards and WIIFM (what's in it for me).
I've found that many teachers play station WIIFM exclusively in mono, thinking about only what's good for kids.
Know your audience and remember that are always tune to radio station WIIFM, What's In It for Me.
Too often, businesses focus on the WIIFM (What's In It For Me) and not enough focus on WIIFT (What's In It For Them).