spin control


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spin control

The shrewd management of the way in which a piece of news or information is presented or interpreted so that it best serves one's own interests. The company is a master of spin control, turning the most minor of successes into glorious accomplishments, while deflecting any failures as not being noteworthy. The president's spin control was in full force again today after fresh allegations of financial misconduct have arisen yet again.
See also: control, spin

spin control

Manipulation of news, especially political news, as in The White House press secretary is a master of spin control. This idiom uses spin in the sense of "interpretation," that is, how something will be interpreted by the public (also see put a spin on). [c. 1980] Also see spin doctor.
See also: control, spin

spin control

Manipulation of the news, especially political news. The term, originating about 1980, uses “spin” in the sense of how something will be interpreted by the public. Among the techniques of spin control are selecting only facts that support one’s position, euphemisms to support one’s agenda, or making something sound like a denial when it is not. For example, “The company’s chief financial officer is a master of spin control; he always presents figures that make stockholders believe that the firm is prospering.” A closely related term is spin doctor, the person charged with getting the public to see something from a certain viewpoint. The officer in the example above is a spin doctor.
See also: control, spin
References in periodicals archive ?
Lu questioned the validity of the findings, calling for a name list, and suggested the NSB may be the ones exercising spin control. Chen responded that a lot must be taken into consideration before publishing a name list, and some punches would need to be pulled with regards to intelligence work.
Since the satellite is required to perform high rate spin control, the Sun sensors as well as the magnetometers and gyroscopic sensors are required to have a high sampling frequency (order of magnitude >10 Hz).
You can, if you feel brave enough, try career mode on 'pro tour difficulty' which disables spin control and power boosts for that extra challenge.
Its VIP forged irons are PGA Tour-quality and combine a classic look and shape with superior spin control and soft feel.
It is reprehensible that Oregon Transportation Commission Chairwoman Gail Achterman, Kulongoski, Oregon Department of Transportation Director Matthew Garrett and the Pap family have disregarded policy and now employ professional spin control to rewrite history.
But despite the coal industry's best effort at spin control, it is still a dirty fuel requiring expensive "scrubbing" technology to meet today's environmental standards.
While the Premier League's domestic spin control has been excellent Andy Burnham, the current Secretary of State for Culture, Media and Sport, has recently dared to gently question the money-obsessed Premier League.
It sounds like marketing-speak spin control of the first order.
This remote-controlled spy car offers full audio transmission, video goggles, spin control and the ability to roll over piles of dirty laundry or magazines strewn about your living room.
"I'm still livid that a publicist who would never normally call me for anything is so quick on the horn to do spin control whenever the L-word comes up," he wrote on his blog.
But Beijing is finally learning spin control. As Times staff writer Mark Magnier reported from Lanzhou, the Chinese authorities have been remarkably effective in turning their loss of control over events into a sympathy ploy, ensuring that the stories and images that reach the public are of rioting monks and angry Tibetans attacking ethnic Han Chinese.
Such descriptions summon the terms "spin control" and "rapid response," key features of recent U.S.
Another successful story like the author's Royally Jacked and Spin Control, this book tells the tale of a girl who is "too beautiful." Chloe has the perfect teen's life: she's popular, she has a cool boyfriend, school is going well for her, and she is looking forward to a great junior year.
While the news came as a surprise, the timing did not: A cardinal rule of corporate spin control is that good news gets put out in the morning, while bad -- or at least unsettling -- dispatches are put on hold until Wall Street puts the kids to bed.
Spin control with a short iron is paramount and there will be a few who get it wrong