small is beautiful


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small is beautiful

The belief, perspective, or mindset that things of a smaller scale are more aesthetically pleasing than those of a larger scale. Can be hyphenated if used before a noun as a modifier. The famed architect always incorporates a small-is-beautiful philosophy into all the buildings he designs. A lot of people think they need a big car as a status symbol, but I've always believed that small is beautiful.
See also: beautiful, small

small is beautiful

the belief that something small-scale is better than a large-scale equivalent.
Small is Beautiful is the title of a book by E. F. Schumacher , published in 1973 . The phrase is best known through its adoption as a slogan by environmentalists.
See also: beautiful, small
References in periodicals archive ?
A BEAUTY entrepreneur has proved that small is beautiful by taking a national trade award.
EF Schumacher's book, Small is Beautiful, made a deep impression on me when I first read it years ago while living in Jamaica.
These big institutions, Mahn says, have a one-size-fits-ail approach to development, and are now looking to HPI and other smaller organizations for "small is beautiful" guidance.
After CAT, St George stayed in the environmental field, eventually leading the Schumacher society--an organization set up to promote the philosophy of EF Schumacher (who wrote the seminal book Small is beautiful in the mid-Seventies).