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in simple English

In clear, straightforward, and uncomplicated English terminology. Chronic atherosclerosis in the coronary arteries has stopped oxygen-rich blood from reaching the heart, leading to a myocardial infarction. In simple English, you've suffered a heart attack. I wish these software agreements would be written in simple English, rather than this legalese gobbledygook.
See also: English, simple

simple English

Clear, straightforward, and uncomplicated English terminology. Chronic atherosclerosis in the coronary arteries has stopped oxygen-rich blood from reaching the heart, leading to a myocardial infarction. In simple English, you've suffered a heart attack. I wish these software agreements would be written in simple English, rather than this legalese gobbledygook.
See also: English, simple

plain and simple

Essentially or fundamentally so, without exaggeration or elaboration. If you are caught cheating on an exam or assignment, you will fail the entire class, plain and simple. No matter how much they claim it will help the average worker, this is a tax break for the wealthy, plain and simple.
See also: and, plain, simple

pure and simple

Essentially or fundamentally so, without exaggeration or elaboration. If you are caught cheating on an exam or assignment, you will fail the entire class, pure and simple. No matter how much they claim it will help the average worker, this is a tax break for the wealthy, pure and simple.
See also: and, pure, simple

have a bad case of the simples

Rur. to be stupid. That boy has a bad case of the simples. He can't understand anything. She acts smart enough on the playground, but get her in the classroom and she has a bad case of the simples.
See also: bad, case, have, of, simple

pure and simple

 and plain and simple
absolutely; without further complication or elaboration. I told you what you must do, and you must do it, pure and simple. Will you kindly explain to me what it is, pure and simple, that I am expected to do? Just tell me plain and simple, do you intend to go or don't you?
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pure and simple

No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean "plain" and "unadorned." Oscar Wilde played on it in The Importance of Being Earnest (1895): "The truth is rarely pure and never simple." [Second half of 1800s]
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pure and simple

and nothing else.
1991 Alabama Game & Fish They are bred for waterfowling, pure and simple.
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ˌpure and ˈsimple

and nothing else: This man is a bully, pure and simple. ▶ ˌpurely and ˈsimply adv.: I am basing my opinion purely and simply on the facts of the case.
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pure and simple

mod. basically; essentially. Bart is a crook, pure and simple.
See also: and, pure, simple
References in periodicals archive ?
Really Simple Systems web-based CRM is aimed at small and medium sized organisations with between 5 and 200 people who want a straightforward hosted CRM sales, marketing and support system.
Founded in 2001, Simple Star develops software products and services that help consumers share their memories in entertaining ways through PhotoShow, the most complete and easy-to-use photo platform available.
Simple Star partners include Comcast, Cablevision, Nero, Snapfish, Ritz Camera Centers, Walgreens, Pentax and Vivitar.
The PhotoShow 4 Home DVD Add On is the most recent innovation from Simple Star and makes sharing PhotoShows easier than ever.
In addition to the Home DVD Add On, Simple Star has added several new features to PhotoShow that will make every consumer feel like a pro.
Earlier this year, Simple Star introduced PhotoShow 4 that enables users to create entertaining, movie-like PhotoShows featuring titles, transitions, music, animated clip art and many other ways to customize their memories.
Founded in 2001, Simple Star provides easy-to-use products and services that help consumers share their memories in entertaining ways through PhotoShow, the most complete photo platform available.
Simple Star's PhotoShow Express and PhotoShow Deluxe software titles are available in 12 languages including: Chinese, Simplified Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Spanish and Swedish.
Simple Star, "The Personal Media Company," develops software products that enable consumers to manage, make and share media in unique and creative ways.
Users can return to their original images at any time during the editing process with the simple click of a button.
Simple Star, "The Personal Media Company", develops software products that enable consumers to manage, make and share media in unique and creative ways.
Simple Star products have been licensed to companies including: Eastman Kodak Company, Broderbund, Intel, Vivendi Universal, MTV, Shockwave.
Simple Technology has manufacturing sites worldwide offering products through major distributors, value-added resellers, and popular reseller, retail and mail order channels.
NOTE: Simple Technology and the Simple Technology logo are trademarks of Simple Technology Inc.