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Joe Schmoe

An average person, especially a man and typically of the working class. My brother's just your typical guy, a real Joe Schmoe—you can find him watching a sporting event in a bar after work pretty much any night of the week. If we let Joe Schmoe decide the policy in our country, we'd still be stuck in the 1800s.
See also: joe, Schmoe

Joe Schmoe


Joe Six-Pack

People say Joe Schmoe or Joe Six-Pack to refer to an ordinary, average person. The networks are looking for something they can sell to Joe Schmoe who lives in a caravan in Alabama. The most crucial factor will be the attitude of Joe Six-Pack, the ordinary American consumer.
See also: joe, Schmoe


and shmo and shmoe and schmoe (ʃmo)
n. a foolish and naive person, usually a male. (see also Joe Schmo.) What a schmo! He thinks I caused the problem.


See schmo
References in periodicals archive ?
Like her longtime friend, colleague, and mentor, Floyd Schmoe, Kurose became a well-known "Public Quaker," living her life "as an example" after the teaching of the Religious Society of Friends.
Sure, it's all corporate drudgery for your average high-tech schmoe.
Since the risks of blackmailing Joe Schmoe far exceed his ability to pay, and tabloid readers do not care what he does, information about his personal peccadilloes is worthless.
Indeed, in December 1942 she wrote to Schmoe of the importance of continuing to "criticize the whole [internment] program," even as they worked for improved conditions within its administration.
The company obtained a gag order against her and, according to State Farm attorney Julie Robac, removed her declarations from the courthouse so that "any Joe Schmoe in the public can't just go in there and get a copy.
If every average schmoe just took the one little issue that they're passionate about, became an expert on it, and then hounded the politicians on that one issue, we could really have a government by and for the people.
If they go up, Joe Schmoe the consumer is not going to Wal-Mart.
If I could think of amore interesting simile I'd have written 'Imaginary Friends' while he'd be the sad schmoe reviewing it.
Understandably, he didn't want every bro, schmoe, and ex-pro in the Bay Area swinging by.
It seems to me that you could have a talented Joe Schmoe host your show as long as you figure out a way to hit a nerve with the audience," says David Spiegleman, exec VP of domestic TV at New Line.
Secret Service agents protecting him between himself and the schmoe.
But they hit back after his dismal performance against New England last week, with one reporter calling Pennington "more like Joe Schmoe than Joe Montana" and another claiming "the $64m quarterback turns into the $64 quarterback whenever the Jets face an elite team.
The Schmoe is the near half-century old guy who hits the skatepark straight after an alternative sports shopping spree.
With a winch and cable, Sanipac driver Dan Schmoe on Monday emptied a trash bin from behind McGrath's Fish House in Eugene into the back of his garbage truck.