play for keeps

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play for keeps

1. To play a game in which the wagers are kept by the winner at the end. We're playing for keeps here, so don't bet anything you can't live without.
2. To do something with a great amount of seriousness because the outcome will be permanent or have a major impact. Stock brokers at this level deal with multi-million-dollar transactions, so they are always playing for keeps. The playoffs are when everyone really starts playing for keeps.
See also: keep, play

play for keeps

to do things with permanent effect; to be serious in one's actions. (From the game of marbles, where the winner actually keeps all the marbles won.) Are we playing for keeps or can we give everything back at the end of the game? We are playing for keeps, so be careful of what you do.
See also: keep, play

play for keeps

engage in an activity with ruthless determination and single-mindedness.
2003 Inc. Magazine The infamously tough buyers at Wal-Mart, he says, play for keeps. If you're a small vendor, and you fail them once, they'll never forget. You're on their shitlist for life.
See also: keep, play

play for keeps

in. to take serious and permanent actions. (Refers to playing a game where the money won is not returned at the end of the game.) I always play for keeps.
See also: keep, play
References in periodicals archive ?
"Playing for Keeps" followed, a film that Variety's Justin Chang called "a modestly affecting reconciliation drama wrapped in a so-so sports movie by way of a misogynistic romantic comedy." Muccino blames the pic's muddled focus on having 13 producers, "each wanting a different movie," and also on bad marketing.
I came, I sat I watched and even got a little teary-eyed when Butler returned to his family but overall, Playing for Keeps is not something I would watch over and over.
As Butler, who also acted as a producer on the film, has admitted, Playing For Keeps is "not reinventing the wheel", but this comedy falls far short of its potential.
Playing for Keeps is just another dodgy romcom from Hollywood's script factory.
Q To what extent was Playing for Keeps a film of a boyhood fantasy, and getting to play a Celtic player, albeit a fictional one?
Actor Gerard Butler takes part in a Street League football five-a-side training session, promoting his new film Playing For Keeps
The weekend's only new wide release, Gerard Butler's romantic comedy 'Playing for Keeps', flopped with 6 million dollars and came in at number six.
As " The Twilight Saga: Breaking Dawn - Part 2" and "Skyfall" continue to dominate the domestic and worldwide box offices, "Playing for Keeps," hitting theaters Friday, may struggle to stay afloat.
Rowboat, and Journey to the Corrida, Playing for Keeps, and Crossing by
First, to what extent is he driven by vanity--by an awareness of his image as a square-jawed crusader playing for keeps on a giant stage, an Eliot Ness-like figure who avenges the small investor by fearlessly taking on Wall Street fat cats, who heretofore existed beyond reproach and retribution?
PLAYING FOR KEEPS: The girls from the Just4Keepers scheme at Melwood training ground
Alexander, Our Game: An American can Baseball History (New York, 1991); Warren Goldstein, Playing for Keeps: A History of Early Baseball (Ithaca, NY, 1989); Allen Guttmann, From Ritual to Record: The Nature of Modern Sports (New York, 1978); Riess, Touching Base, Harold Seymour, Baseball: the Early Years, vol.
Dine was playing for keeps, that is, desperately seeking knowledge.
Playing for keeps Cert 12A?THE whole team earns a red card for this ill-conceived US "soccer" film whose central character never wins any sympathy from the audience.
PLAYING FOR KEEPS (12A) Verdict:I THOUGHT for a moment that watching a Gerard Butler film as my first cinema-going experience of 2013 would be like having to endure a classic New Year hangover.