The investigation concludes that there is now 'sufficient evidence' that "alcohol-containing
mouthwashes contribute to the increased risk of development of oral cancer".
However, the formerly high level of spend on
mouthwashes has declined substantially in the period 1992-93 as the amount of NPD activity in this sector has tailed off.
For children who might find adult
mouthwashes too strong, Dr.
Fighting against the onset of 2-in-ls and more medicinally positioned brands such as Sensodyne,
mouthwashes are increasingly offering more than just fresh breath.
The brands have held steady at the top of the list of best-selling
mouthwashes by touting their effectiveness at fighting germs.
Sales figures for the past year suggest that European consumers are increasing their expenditure on toothbrushes and
mouthwashes.
The ingredient can be found in other
mouthwashes, Crest officials say, but what makes Crest Pro-Health Rinse unique is that it contains cetylpyridinium chloride but does not contain alcohol as well.
Whether used to maintain healthy gums or freshen one's breath, rinses and
mouthwashes are an important part of the oral care category.
Fortunately mass market retailers provide an array of breath fresheners,
mouthwashes and rinses.
The first product segment most people think of when they look for something to cleanse their breath is comprised of
mouthwashes that often just mask the odor.
NEW YORK -- Attention has shifted away from traditional
mouthwashes in recent years as consumers, though still obsessed with fresh breath, have turned to a wide range of alternative treatments that include everything from tongue scrapers and throat sprays to intense mints.
Taken together, private label
mouthwashes would rank No.
5 billion a year on products aimed at alleviating the condition, but experts say that such traditional remedies as mints and
mouthwashes offer only a temporary fix, masking unpleasant odors but doing nothing to treat their cause.
The bulky size of
mouthwashes limits the number of items that can be offered, making product selection vital.
Traditional
mouthwashes still play an important role in the category, however, despite inroads made by everything from tongue scrapers to strong mints.
