The investigation concludes that there is now 'sufficient evidence' that "alcohol-containing mouthwashes
contribute to the increased risk of development of oral cancer".
However, the formerly high level of spend on mouthwashes
has declined substantially in the period 1992-93 as the amount of NPD activity in this sector has tailed off.
For children who might find adult mouthwashes
too strong, Dr.
Fighting against the onset of 2-in-ls and more medicinally positioned brands such as Sensodyne, mouthwashes
are increasingly offering more than just fresh breath.
The brands have held steady at the top of the list of best-selling mouthwashes
by touting their effectiveness at fighting germs.
Sales figures for the past year suggest that European consumers are increasing their expenditure on toothbrushes and mouthwashes
The ingredient can be found in other mouthwashes
, Crest officials say, but what makes Crest Pro-Health Rinse unique is that it contains cetylpyridinium chloride but does not contain alcohol as well.
Whether used to maintain healthy gums or freshen one's breath, rinses and mouthwashes
are an important part of the oral care category.
Fortunately mass market retailers provide an array of breath fresheners, mouthwashes
The first product segment most people think of when they look for something to cleanse their breath is comprised of mouthwashes
that often just mask the odor.
NEW YORK -- Attention has shifted away from traditional mouthwashes
in recent years as consumers, though still obsessed with fresh breath, have turned to a wide range of alternative treatments that include everything from tongue scrapers and throat sprays to intense mints.
Taken together, private label mouthwashes
would rank No.
5 billion a year on products aimed at alleviating the condition, but experts say that such traditional remedies as mints and mouthwashes
offer only a temporary fix, masking unpleasant odors but doing nothing to treat their cause.
The bulky size of mouthwashes
limits the number of items that can be offered, making product selection vital.
still play an important role in the category, however, despite inroads made by everything from tongue scrapers to strong mints.