The show, set in Melbourne, Australia, explores closed worlds-undertakers, models, escorts and even bicyclist enthusiasts nicknamed Mamils
(middle-aged man in Lycra).
The show, set in Melbourne, Australia, explores closed worlds -- undertakers, models, escorts and even bicyclist enthusiasts nicknamed MAMILs
(middle-aged man in Lycra).
Similarly, I don't want to be discriminated against because some algorithm somewhere has sliced and diced me into a tossed salad of demo--and psycho-graphic segments, e.g., "middle-aged men in Lycra" (referred to as MAMILs
by one market research firm), who pedal bespoke bikes through the snow to their professional jobs.
Strictly for MAMILs
('middle-aged man in Lycra') only, surely?
The boom in cycling in recent years means that all dads are potentially MAMILS
(Middle Aged Men In Lycra), squeezing into skin-tight outfits and hitting the roads on their bikes.
There's the legendary Mamils
, the climbers and the dog walkers (including, on this occasion, yours truly).
When they walk into a cafe dressed head to toe in Lycra, you spot people sniggering Olympic cycling champion Chris Hoy criticises Mamils
- middleaged men in Lycra I've got a confession, which may be a shock...I've never done karaoke Brit PM Theresa May admits she's never been tempted by the craze during a visit to Japan It's the least erotic thing of all - unless your idea of eroticism is standing in a room with 12 electricians and seven other people and having your bum made up in between takes Love Actually star Bill Nighy says he's given up doing sex scenes Our surgeons are busy enough.
He said he felt sorry for those dubbed Mamils
- middle-aged men in Lycra - or Puffins - pathetic unfit fat f***ers in nappies.
This week, Mary Portas investigates these trends, looking at how festivals have a direct impact on high-street fashion, meeting mamils
- middle-aged men in Lycra, who form a big part of the booming cycle industry - and discovering the impact of social media on weddings.
Away from knicker news, Mary also meets some "Mamils
" - that's middle-aged men in Lycra - who form a big part of the booming cycle industry.
This week, Mary Portas investigates these trends, looking at how festivals have a direct impact on high-street fashion, meeting 'Mamils
' - middle-aged men in Lycra, who form a big part of the booming cycle industry - and discovering the impact of social media on weddings.
But it isn't just super-fit young men and women who have climbed back in the saddle, nor even those notorious Mamils
- middle-aged men in Lycra.
A FIFTH of middle-aged men can now aptly be described as MAMILs
(that's 'middle-aged man in Lycra', if you're unfamiliar).
Cycling becomes the new golfMore runners are becoming cyclists, and cycling is the rave among executives, resulting in the phenomenon known as "Mamils
" or "middleaged men in Lycra" (tight fit jerseys and shorts).
Key themes include MAMILs
as a new demographic in North America, while in Europe peer-to-peer dining websites are in demand offering more authentic travel experiences.