the long tail

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the long tail

A statistical distribution in which the start of the curve (the "head") offers fewer opportunities for gain than the longer "tail." This concept focuses on the ability to profit by offering something that is specific and harder to find elsewhere, rather than just offering a large number of broader options. Amazon is often cited as a company that has capitalized on this model, as it initially found success by offering books that were difficult to find in traditional bookstores. The term was popularized by author Chris Anderson in 2004. Our business stands to profit more if we focus on the long tail and try to meet the needs of a more specific market.
See also: long, tail
References in periodicals archive ?
To this day, all Argus pheasants spread their long tails over the branch where they sleep.
With B, CO 12 sts, leaving a long tail for finishing.
In aggregate, "long-tail" searches make up a much greater percentage of what Google sees each day than simple searches like "insurance quotes." There is a famous chart circulated around the internet that illustrates the size, and value, of the long tail.
"Within six months of leasing nearly 12,000 square feet of space at 8 West 38th Street, Long Tail decided it needed additional space and wanted to commit to roughly 30 percent more than what it currently had in the building," said Zimmerman.
3EDITION Just 500 of the McLaren 675LT 'Long Tail' models will be built
Investment: Just your timeYour website is probably gettingupwards of 50 per cent of its searchengine visits from long tail searches.
five years ago for penning a direct refutation of "The Long Tail," an infuentia1 2006 book' contending digital media would dilute the dominance of blockbusters in popular culture.
Three years of observations from NASA's Interstellar Boundary Explorer (IBEX) mission confirm that charged particles escaping from the Sun form a long tail much like a comet's, IBEX principal investigator David McComas (Southwest Research Institute) announced at a July 9th press briefing.
About Long Tail Products: Long Tail Products an Austin, TX based product design and marketing firm, develops and manufactures high-quality products for Consumer and B2B markets.
NASA's Solar Dynamics Observatory (SDO) captured images of the comet, showing how its long tail was buffeted by systems around the sun, offering scientists a unique way of observing movement as if they'd orchestrated the experiment themselves.
One such book I am currently reading is "The long tail" by Chris Anderson.
Then, from Bass Assassin in their lineup of Panfish Assassin lures is Lit'l Dumplin, which also has a bulging body and long tail, plus flowing strands of mylar--$3.19 for 1 rigged jig and an extra body: bassassassin.com.
Use long tail keywords instead of one general keyword
One of my favorites is the theory of the "long tail," popularized and perpetuated by Chris Anderson (The Long Tail: Why the Future of Business is Selling Less of More, Hyperion, 2006).
Shanghai, May 14, 2010 - (ACN Newswire) - The Long Tail, a concept that was popularized by Chris Anderson in 2004, challenges the traditional Pareto Principle (also known as the 80/20 Principle) in the realm of E-Commerce; because in the E-Commerce era, the Pareto Principle ignores exactly where the business opportunities lie.