Joe Sixpack


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Joe Sixpack

An average man, typically of the working class. My brother's just your typical guy, a real Joe Sixpack—you can find him watching a sporting event in a bar after work pretty much any night of the week.
See also: joe, Sixpack

Joe Six-Pack

A name for an average, usually lower-middle-class, man, who enjoys drinking beer (which can be bought packages of six—hence "six pack"). Yeah, but those aren't the kinds of political issues that interest Joe Six-Pack, OK?
See also: joe
References in periodicals archive ?
General Motors for generations has been styling its gas guzzlers for Joe Sixpack, abjuring the tastes of those elitists who've been favoring Prius or Lexus.
"Joe Sixpack uncovered the rampant short-cupping during Tuesday night's game against the Reds," the story went.
From Joe Sixpack to the PhD energy economists employed by governments and corporations, we tend to assume that we will burn fossil fuels until they're gone, and that the eventual transition will be painful and expensive.
"Their primary customer is Joe Sixpack. He is not technologically oriented.
Now you're dealing with people who are right for you, not Joe Sixpack.
MD: Too many editorial people conceive of their readership as Joe Sixpack. I'd like to think people are a little smarter.
Throughout the press and punditland, this moniker reappeared in such headlines as NICE HAIRCUT, BUBBA and Pat Buchanan's comment that "Cristophe is not Bubba's barber," to dramatize the gap between Beverly Hills and Little Rock, Cristophe and Joe Sixpack, the "before" Bill Clinton of Hope and the "after" Bill Clinton of Hollywood, the populist candidate and the pretentious, out-of-touch President.
And because those clients earned and had more than Joe Sixpack, they needed financial vehicles that would let them grow, protect and pass on their wealth.
Well, there's the tiresome matter of the people--what Dowd calls "the Joe Sixpack constituency." Sure, it's useful to them to know that politicians' proposals for tax relief or health care or education always involve a healthy dose of calculation, absurdity, and melodrama.
They can promise the moon, but Joe Sixpack is not going to believe they can deliver the moon."
Until the use of digital services has become as common as, say, the use of VCRs, Joe Sixpack's willingness to help pay fiber's magnificent cost will be understandably restrained.
For the first time, DOS-based GUI applications have become credible, and perhaps even inevitable, to the average Joe Sixpack user.
The dealer and distributor are on one level but Joe Sixpack, the guy who wanders into your store, is the one they have to please.
I aim this generalization not at the oft-underrated Joe Sixpack but at graduates of our finest universities.
My wife and I both are from the group of people Palin referred to as "Joe Sixpack" and "Soccer Mom." We were married young and had two great kids.