Joe Six-Pack

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Joe Six-Pack

slang An average person, especially a man and typically of the working class. A somewhat condescending allusion to the drinking preferences of the working class. My brother's just your typical guy, a real Joe Six-Pack—you can find him watching a sporting event in a bar after work pretty much any night of the week. If we let Joe Six-Pack decide the policies in our country, we'd still be stuck in the 1800s.
See also: joe
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

Joe Six-pack

A lower-middle-class male. For example, I don't think opera will appeal to Joe Six-pack; he'd prefer a rock concert. This disparaging term, first recorded in 1977, conjures up the image of a man in undershirt and construction helmet who will down all of a six-pack (six cans or bottles of beer sold in a package) in an evening.
See also: joe
The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 2003, 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Joe Six-pack

n. the average guy who sits around drinking beer by the six-pack. Joe Six-pack likes that kind of television program.
See also: joe
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.

Joe Six-Pack

A working-class male. The six-pack in this somewhat derogatory name refers to a half-dozen bottles or cans of beer that are packaged together, to be bought as a unit, and supposedly a workingman’s beverage of choice. Six-pack came into use in the early 1950s, and Joe Six-Pack was first recorded in 1970 and quickly proliferated. Reporter Martin F. Nolan used it in an article about Joe Moakley’s political campaign against Louise Day Hicks for Congress: “Moakley plans to make Mrs. Hicks the major issue in the campaign, talking about issues in the media and shouting in Joe Six-Pack’s ear to wake up and face the unsimplistic facts of life (Boston Globe, August 28, 1970). The Globe headline was “After the Soul of Joe Six-Pack.” See also John Doe.
See also: joe
The Dictionary of Clichés by Christine Ammer Copyright © 2013 by Christine Ammer
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References in periodicals archive ?
General Motors for generations has been styling its gas guzzlers for Joe Sixpack, abjuring the tastes of those elitists who've been favoring Prius or Lexus.
"Joe Sixpack uncovered the rampant short-cupping during Tuesday night's game against the Reds," the story went.
From Joe Sixpack to the PhD energy economists employed by governments and corporations, we tend to assume that we will burn fossil fuels until they're gone, and that the eventual transition will be painful and expensive.
"Their primary customer is Joe Sixpack. He is not technologically oriented.
Now you're dealing with people who are right for you, not Joe Sixpack.
MD: Too many editorial people conceive of their readership as Joe Sixpack. I'd like to think people are a little smarter.
Throughout the press and punditland, this moniker reappeared in such headlines as NICE HAIRCUT, BUBBA and Pat Buchanan's comment that "Cristophe is not Bubba's barber," to dramatize the gap between Beverly Hills and Little Rock, Cristophe and Joe Sixpack, the "before" Bill Clinton of Hope and the "after" Bill Clinton of Hollywood, the populist candidate and the pretentious, out-of-touch President.
And because those clients earned and had more than Joe Sixpack, they needed financial vehicles that would let them grow, protect and pass on their wealth.
Well, there's the tiresome matter of the people--what Dowd calls "the Joe Sixpack constituency." Sure, it's useful to them to know that politicians' proposals for tax relief or health care or education always involve a healthy dose of calculation, absurdity, and melodrama.
They can promise the moon, but Joe Sixpack is not going to believe they can deliver the moon."
Until the use of digital services has become as common as, say, the use of VCRs, Joe Sixpack's willingness to help pay fiber's magnificent cost will be understandably restrained.
For the first time, DOS-based GUI applications have become credible, and perhaps even inevitable, to the average Joe Sixpack user.
The dealer and distributor are on one level but Joe Sixpack, the guy who wanders into your store, is the one they have to please.
I aim this generalization not at the oft-underrated Joe Sixpack but at graduates of our finest universities.
My wife and I both are from the group of people Palin referred to as "Joe Sixpack" and "Soccer Mom." We were married young and had two great kids.