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An average man, typically of the working class. My brother's just your typical guy, a real Joe Sixpack—you can find him watching a sporting event in a bar after work pretty much any night of the week.
A name for an average, usually lower-middle-class, man, who enjoys drinking beer (which can be bought packages of six—hence "six pack"). Yeah, but those aren't the kinds of political issues that interest Joe Six-Pack, OK?
A lower-middle-class male. For example, I don't think opera will appeal to Joe Six-pack; he'd prefer a rock concert. This disparaging term, first recorded in 1977, conjures up the image of a man in undershirt and construction helmet who will down all of a six-pack (six cans or bottles of beer sold in a package) in an evening.
n. the average guy who sits around drinking beer by the six-pack. Joe Six-pack likes that kind of television program.