Joe Schmoe

Joe Schmoe

An average person, especially a man and typically of the working class. Sometimes spelled "Joe Schmo," "Shmoe," and "Shmo." My brother's just your typical guy, a real Joe Schmoe—you can find him watching a sporting event in a bar after work pretty much any night of the week. If we let Joe Shmo decide the policies in our country, we'd still be stuck in the 1800s.
See also: joe, Schmoe
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

Joe Schmoe

or

Joe Six-Pack

AMERICAN, INFORMAL
People say Joe Schmoe or Joe Six-Pack to refer to an ordinary, average person. The networks are looking for something they can sell to Joe Schmoe who lives in a caravan in Alabama. The most crucial factor will be the attitude of Joe Six-Pack, the ordinary American consumer.
See also: joe, Schmoe
Collins COBUILD Idioms Dictionary, 3rd ed. © HarperCollins Publishers 2012

Joe Schmo

(ˈdʒo ˈʃmo)
n. a jerk. Let’s say Joe Schmo wants a new car. What does he do?
See also: joe, schmo
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.
See also:
References in periodicals archive ?
On the flip side, I can't stand when people talk about race without proper respect for how nuanced this conversation needs to be-just any ol' Joe Schmoe will start whitesplaining in a bar about what they think they know.
But unsafe gunhandling, such as pointing the muzzle in an unsafe direction, or moving with a finger in the trigger guard, will result in disqualification--and it doesn't matter if the shooter is Joe Schmoe or the reigning world champion.
If dreaming up fees was honorable, you would hear about Joe Schmoe, the multi-millionaire who invented handling fees.
Pretty City Police Detective Sneaky, working undercover, learned that the appellee, Joe Schmoe, and another subject, Steve Schmuck, wanted to buy cocaine.
Billion-dollar bailouts, million-dollar bonuses, even six-figure salaries are stratospheric, almost incomprehensible sums to Joe Schmoe who is living on $500 a week of unemployment compensation.
Likewise, if any Joe Schmoe can run it, we note that."
Instead, the profits associated with the valuable and expensive skill, and access, that separates reporters from Joe Schmoe (not to be confused with the Joe the Plumber), is being siphoned to Drudge, Talking Points Memo, Real Clear Politics and so on.
And your average Joe Schmoe corporate Web site could be liable because of all the bells and whistles that seem to be table stakes in the new "Web 2.0."
Why is it every Joe Schmoe sitting on a couch or a barstool thinks he's an offensive genius?
They cut deals with you: 'You can have Joe Schmoe, but then we want John Smith in the other part.' "
If you're a working Joe Schmoe trying to get by on a monthly salary, then the stronger the rand, the further it stretches and the easier you breathe.
JOE SCHMOE WINERY BRINGS HOME TWO GOLD MEDALS AT WINE FESTIVAL
If they go up, Joe Schmoe the consumer is not going to Wal-Mart.