An average person, especially a man and typically of the working class. My brother's just your typical guy, a real Joe Schmoe—you can find him watching a sporting event in a bar after work pretty much any night of the week. If we let Joe Schmoe decide the policy in our country, we'd still be stuck in the 1800s.
Joe Six-PackAMERICAN, INFORMAL
People say Joe Schmoe or Joe Six-Pack to refer to an ordinary, average person. The networks are looking for something they can sell to Joe Schmoe who lives in a caravan in Alabama. The most crucial factor will be the attitude of Joe Six-Pack, the ordinary American consumer.
Joe Schmo(ˈdʒo ˈʃmo)
n. a jerk. Let’s say Joe Schmo wants a new car. What does he do?