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The average man or person. Primarily heard in US. Obviously this issue is going to resonate with some special interest groups, but do you really think Joe Blow will care? We can't hire any Joe Blow as our spokesperson. We need someone recognizable, who the public already likes.
Joe Blowand Joe Doakes (ˈdʒo ˈblo and ˈdʒo ˈdoks)
n. a typical or average male American citizen. What do you think Joe Blow really thinks about all this? Joe Doakes thinks the government ought to pay for all medical care.
An ordinary person. That phrase meant just an average guy—any old Joe (“Joe Doakes” was a variation). It was the predecessor of “Joe Sixpack.” In fact, “Joe” was such a common first name (or nickname) that it became a slang word for coffee, which was also found everywhere.