Joe Schmoe

(redirected from Jo Shmo)

Joe Schmoe

An average person, especially a man and typically of the working class. Sometimes spelled "Joe Schmo," "Shmoe," and "Shmo." My brother's just your typical guy, a real Joe Schmoe—you can find him watching a sporting event in a bar after work pretty much any night of the week. If we let Joe Shmo decide the policies in our country, we'd still be stuck in the 1800s.
See also: joe, Schmoe
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

Joe Schmoe

or

Joe Six-Pack

AMERICAN, INFORMAL
People say Joe Schmoe or Joe Six-Pack to refer to an ordinary, average person. The networks are looking for something they can sell to Joe Schmoe who lives in a caravan in Alabama. The most crucial factor will be the attitude of Joe Six-Pack, the ordinary American consumer.
See also: joe, Schmoe
Collins COBUILD Idioms Dictionary, 3rd ed. © HarperCollins Publishers 2012

Joe Schmo

(ˈdʒo ˈʃmo)
n. a jerk. Let’s say Joe Schmo wants a new car. What does he do?
See also: joe, schmo
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.
See also:
References in periodicals archive ?
Gondola Holdings, which owns PizzaExpress, ASK and upmarket Zizzi, plans to open Jo Shmo's', an upmarket American grill and steak restaurant concept, and has instructed international property consultancy King Sturge to draw up a list of potential sites.
However, in addition, the group is also keen to develop Jo Shmo's' outlets as a concept and will be looking at Birmingham and other potential Midland locations as a base for its new brand."
St Albans-based Ask, which opened its first restaurant in 1993, has the Ask, Zizzi and Jo Shmo brands.
ASK Central is creating up to 500 jobs as it opens 20 new branches of pizza and pasta restaurants Ask and Zizzi and a new chain, Jo Shmo, which specialises in burgers and ribs.
In London, it is testing two upmarket pizza delivery outfits called Lupa, two "pizza by the metre" restaurants called Al Rorro, which are more expensive than Gondola's other brands, and three American Diner-theme outlets called Jo Shmo's.
The group, which has 171 outlets under the Ask, Zizzi and Jo Shmo brands, did not disclose sales figures to the market.