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An average person, especially a man and typically of the working class. My brother's just your typical guy, a real Joe Schmoe—you can find him watching a sporting event in a bar after work pretty much any night of the week. If we let Joe Schmoe decide the policy in our country, we'd still be stuck in the 1800s.
Joe Six-PackAMERICAN, INFORMAL
People say Joe Schmoe or Joe Six-Pack to refer to an ordinary, average person. The networks are looking for something they can sell to Joe Schmoe who lives in a caravan in Alabama. The most crucial factor will be the attitude of Joe Six-Pack, the ordinary American consumer.
n. a Howard Johnson’s restaurant or hotel. (Collegiate. Often with the.) We’re going to meet the others at the ho-jo.