If not now, when?

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If not now, when?

There is no reason to delay this solution or approach; now is as good a time as any. Said especially of something that will or may be difficult, cause problems, or disrupt the status quo. A: "Look, now isn't the best time to be reforming the union." B: "If not now, when? Things have gone on as they are for too long, Mike."
See also: if, not
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

if not now, when?

An explanation, sometimes a bit rueful, of the reason a person is embarking on a particular enterprise, a trip, or some other, perhaps surprising undertaking. It often refers to the fact that the person feels the approach of old age and attendant infirmities, and wants to accomplish something while it is still possible. For example, “When I asked Joe just why he was booking a trekking trip to Nepal, he said, ‘I’m turning 65 next year. If not now, when?’” But the expression also may simply refer to the fact that an excellent opportunity has presented itself, one to take advantage of, as in “That jeweler’s going out of business and I’m buying myself a diamond ring—if not now, when?”
See also: if, not
The Dictionary of Clichés by Christine Ammer Copyright © 2013 by Christine Ammer
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