Hallmark moment

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Hallmark moment

A particularly poignant, memorable, or emotionally touching moment or event, i.e., one that would be suitable as a greeting card. A reference to the Hallmark brand of greeting cards. Sometimes used ironically or satirically. With so much of the extended family coming to visit, Grandpa's 80th birthday is turning into quite the Hallmark moment!
See also: hallmark, moment
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
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References in periodicals archive ?
Bring together your analytical and creative teams to discover what matters to your customers, and identify how you can reshape the customer experience and create new value for customers in ways that become hallmark moments for your brand.
But don't fall for this myth of mirth: "Hallmark moments are few and far between," she says.
Although producer Tollin/Robbins is well schooled in the genre, with the WB's "One Tree Hill" and "Smallville," the fuzzier Hallmark moments occasionally feel as forced as the ever-present pop songs that accompany every conversation.
Today, joy seems limited to Hallmark moments, court victories, or a million dollars.
Good customer service means more than Hallmark moments, however.