the grey pound

(redirected from Grey pound)
Also found in: Wikipedia.

the grey pound

The economic purchasing power of elderly people as a group. Primarily heard in UK. As the baby-boom generation enters old age, many different markets are trying to capitalize on the burgeoning influence of the grey pound.
See also: grey, pound
References in periodicals archive ?
The company is banking on the so-called grey pound defying a wider spending slowdown after ordering two new cruise liners, one of which is due to set sail next June.
6 ADVERTISERS are ignoring the grey pound at their cost, a report warns.
GREY POUND POWER Businesses are under-estimating the power of the "grey pound", according to a report.
Chairman of the Wales Tourism Alliance Chris Osborne believes the industry here makes the most of the grey pound.
Young at heart is the cliche and, over the years, there have been several cliched cars attached to the grey pound.
The grey pound is a major contributor to the UK economy and should never be disregarded.
Director General Dr Ros Altman said: "Osborne could find the economic growth he has been searching for by using the power of the grey pound.
The thing is, all this, quality, economy, versatility, would also appeal to the increasingly active grey pound.
The figures, compiled on behalf of the insurance company LV, formerly known as Liverpool Victoria, are the latest evidence of the increasing purchasing power of the so-called Grey Pound.
Chains such as Claire's, Top Shop and New Look don't really cater for the grey pound, for oldies on a run of bad hair, nothing-to-wear days.
The Second Best Marigold Hotel 122mins PG THE original Marigold Hotel movie proved to be one of 2012's biggest - and most unexpected - Brit hits, taking a PS90million worldwide and underlining the power of the grey pound.
It all means the music companies that work with her know she's a pretty safe commercial bet compared to younger, more unproven artists, especially as there's a sizeable market for the grey pound that can be successfully tapped into.
The thing is, all this build quality, economy, versatility, would also appeal to the increasingly-active grey pound.
The design engineer, 28, and his team failed the task of creating a new publication, theirs called Hip Replacement aimed at the grey pound.