Greenwashing is not new; it will continue as long as there are both absolute and positional benefits to be derived.
One of the groups leading the charge against
greenwashing is Greenpeace.
If you are not accurate, you risk
greenwashing. While the word "greenwash" is a relatively new term, the concept is not.
El termino
greenwashing fue acunado por Jay Westerveld, un biologo norteamericano que en 1986 denuncio con este neologismo a los hoteles que colocaban tarjetitas en los lavabos solicitando a sus huespedes que colgaran las toallas usadas en el bano, para evitar asi que la recamarera recogiera la toalla y la mandara a lavar con la escasisima agua de la region, haciendo uso de detergentes no biodegradables y blanqueadores de alta toxicidad.
I am hoping that governments will crack down on
greenwashing and give environmental credentials more meaning," she said.
This was in response to the growing practice of '
greenwashing', a term to describe what corporations and other organisations do when they try to make themselves look more environmentally friendly than they really are.
Rather than being a form of
greenwashing, Suncor's advertorials in Alternatives are an opportunity for our readers to be involved in an essential exchange with the vice president of sustainable development from one of our country's more thoughtful oil producers.
"
Greenwashing" is the term for ads and labels that promise more environmental benefit than they deliver.
InterfaceFlor, is the modular flooring division of US-based Interface, has launched a regional campaign to encourage companies to stop '
greenwashing' consumers with environmental product claims.
New York biologist and environmentalist Jay Westerveld coined the term
greenwashing in a 1986 essay to refer to organizations that spend more time and money advertising that they are green than on actually putting into place environmentally friendly practices.
According to a December 2007 study released by the environmental marketing company TerraChoice, 99 percent of 1,018 common consumer products randomly surveyed were guilty of
greenwashing on some level.
Toronto, June 3 (ANI): A survey has shown that 46 percent Canadians believe that companies are '
greenwashing' or lying about their products being environment friendly, which leads to consumers leading less eco-friendly lives.
A common method of
greenwashing is using packaging that is coloured green or drawing attention to one sustainable aspect of a product that has many other environmentally degrading attributes.
With the proliferation of "green" products in the paint and coatings market, it is necessary for manufacturers to label these products appropriately to avoid the appearance of "
greenwashing."
Greenwashing is a term used to describe the act of labeling or otherwise marketing a product as "green," or making some other environmental marketing claim about a product, without properly substantiating the claim.
The Commerce, Trade and Consumer Protection Subcommittee is investigating the emerging phenomenon of "
greenwashing," which is the false or misleading claims about "green" or "eco-friendly" products.
