"There has been a tremendous amount of 'green-washing
' going on," he added.
. Travel agents who cater to clients striving to be environmentally friendly need to be able to tell the difference between a resort that really is green and those that are "green-washing
." Bucuti Beach CEO Ewald Biemans offers suggestions for ways to tell the difference.
Making certain all environmental claims from manufacturers, suppliers, retailers are accurate with legally verifiable attribution data will play a major role in counteracting the saturation of aimless green-washing
claims throughout the industry, speakers agreed.
"We're trying to prevent 'green-washing
' of products [that] may be partially or wholly biobased but fail to meet other important sustainability standards," Eller says.
There is a danger that the word green' is used as a marketing tool or as a form of green-washing
THERE ARE PLENTY of companies competing in the global household and personal products industry that take green-washing
to new heights.
Though the advent of formal certification processes like LEED has cut back instances of out-and-out fraud, green-washing
has no doubt devalued the currency of the term "green" and often obscures more complex conceptual problems.
THE WORD ECOTOURISM has been bandied about in a variety of ways, with many hotels, properties, and packages green-washing
themselves in an attempt to come across as ecologically friendly.
It's possible to criticise this as green-washing
a move that in effect must commit future tax revenues to subsidising current spending.
"As we work toward this ultimate goal, we've also designed our own eco-friendly directory to serve as a quick reference guide to customers who want to avoid 'green-washing
While the conversation about subjects such as global warming and fossil fuels is on the wane among sustainability bloggers, hot topics include renewable energy/ alternative fuels, packaging/plastics, LEED (Leadership in Energy and Environmental Design), simple living, Energy Star, corporate responsibility and green-washing
However, to fall in with the green-washing
politicians are attempting (because they can't solve crime or world economic problems so they try to claim they are saving the planet) helped by lazy journalism is simply not on.
Unlike other schemes, organisations take action by cutting carbon across operations and in their supply chain, rather than paying others to reduce via off-setting - green-washing
- which is only seen as credible by one in-10 consumer respondents in a Carbon Trust study.
Unlike other award schemes, organisations take action themselves by cutting carbon across their own operations and in their supply chain, rather than paying others to reduce via offsetting - a practice known as "green-washing
" which is only seen as credible by one-in-10 consumer respondents in a recent Carbon Trust study.
Competing for top honors were green as a prefix or compounding form (e.g., green-washing
); Facebook (all parts of speech); waterboarding, and googleganger.