In DC Water's judgment, the additional costs related to the green bond were modest and reasonable, mitigated any potential reputational risk of
green washing, and offered a unique opportunity for DC Water to highlight its environmental accomplishments and credentials to its public stakeholders.
There are six sins associated with
green washing: (3)
As a perfect example of such positive factors possible from corporate environmental stewardship programs by home furnishings industry manufacturers, suppliers, retailers, Good Housekeeping's Research Institute announced its familiar seal (circa 1909) program will soon be expanded to include a new green seal allowing home furnishings manufacturers/suppliers who commit to tested certification programs to be able to assure consumers the item's green claims are not random "
green washing" but have been through full GH testing procedures.
"Having a company like Shell who is looking way ahead, that is not
green washing, shows great environmental leadership.
Mr Horwood said the lack of a systematic approach to waste management increased the risk of food and drink companies being accused of "
green washing" - making environmental claims for products which were not justifiable.
It slated
green washing aids like Eco Balls as a waste of money, blasted gas energy savers as wasteful and labelled peanut butter makers hard to clean and unnecessary.
And they branded
green washing aids such as Ecoballs and The Amazing Dryer Balls as a waste of money.
More than 90 percent of respondents waved red cards at manufacturers and suppliers, saying
green washing is more prevalent than two years ago.
Shallow efforts at positioning products, let alone entire organizations, fall on increasingly deaf ears and, more importantly, open the organization up to the growing backlash against"
green washing"--a species of puffery that is rapidly gaining scrutiny among stakeholder groups.
"I became familiar with what was really sustainable and not just
green washing," Black said.
He listed a number of measures Lebanese companies can take to avoid becoming
green washing "sinners."
As a result, corporate "
green washing" has jaded the public into an atmosphere of cynicism.
"
Green washing" has been an early marketing attempt by businesses to take advantage of the consumer attraction to green.
Highland, CA, April 07, 2012 --(PR.com)-- A native American proverb states that “we do not inherit the land from our ancestors, we borrow it from our children.” During an era of
green washing, it's refreshing to see a city walk the walk in terms of sustainable efforts.
In the era of
green washing, the desire to have access to data about materials and their impact on people is admirable.
