In addition, Generation Xers
generally aren't product-loyal, Ritchie says, adding that in general, the more educated an Xer is, the more likely that person is to buy a particular brand of product.
A flagrant breach of accepted rules of behavior has more impact on Generation Xers
than a "careless mistake" or an "unintentional breach of the reasonable person standard.
Socialization may become a difficult process for Generation Xers
For example, boomers are more likely than Generation Xers
or millennials to cook at home and incorporate household efficiencies, millennials are more likely than other age groups to take public transportation and Generation Xers
are more likely than millennials or baby boomers to use coupons.
More millennial small-business owners think a written disaster recovery plan is absolutely essential to their business than Generation Xers
and baby boomers.
In terms of age demographics, the views are similar with 70 percent of Millennial, 61 percent of Generation Xers
, and 73 percent of Baby Boomers thinking that renting is a more affordable option for them.
A recent study shows that Millennial have fewer sexual partners, and are more accepting of premarital sex and non-traditional relationships, than Baby Boomers and Generation Xers
Fifteen years ago there were lots of articles about integrating Generation Xers
into your company, now there's lots of articles about integrating millennials" he said.
That would make Millennials second only to boomers (32%) and put them ahead of Generation Xers
(18%) as CPG purchasers.
About six in 10 (61%) of Generation Xers
(born 1965 to 1979) and 58% of Baby Boomers (born 1946 to 1964) say their trust decreased a little to a lot.
Boomers are followed by Generation Xers
, at 11%, whose figure matches the national average.
Two age ranges of principals were included in the current study: Baby Boomers comprising of those born from 1943-1960, and Generation Xers
who were born from 1960-1980.
More than 50% of Millennials have moved within the last two years, compared with 23% of Generation Xers
(ages 35-54) and 15% of those 55 and older.
com)-- Media Network catering to Late Generation Xers
and Baby Boomers, Boomers Lifestyle Network (KBLN), launches June 1st at www.
These numbers are significant because boomers (born 1946-64) comprise a hefty 31 percent of the workforce; millennials (1980-96) and Generation Xers
(1965-79) make up 33 and 32 percent respectively.