Both generations regularly buy via multi-channel experiences, with 82 percent of Gen Xers
and boomers surveyed buying in-store at least monthly, and 46 percent of Gen Xers
and 40 percent of boomers surveyed shopping online at least monthly.
Millennials are more likely to make investment decisions based on issues that are important to them (64% compared with 54% of Gen Xers
and 42% of boomers)
One in six Gen Xers
purchased a multi-generational home, overtaking younger boomers as the generation most likely to do so; with 52 percent of those Gen X buyers indicating that they did so because their adult children have either moved back or never left home.
between the ages of 38 and 45, for example, use Twitter 11% more than the average consumer, while 46- to 53-year-old Xers are smack dab on the average for Twitter usage.
, currently 39 to 54, initiated the era of the two-income family and rising divorce rates, and latchkey kids became more independent.
Boomers rely primarily on pensions and 401(k) plans, while Gen Xers
look to 401(k)s and individual retirement accounts (IRAs).
The oldest Americans are fading in all measurements but homeownership, which registered an increase from all groups but the Gen Xers
ages 35 to 44 were the largest group to report that they do not keep obstacle to saving.
Older Gen Zers are beginning college, millennials are starting families, Gen Xers
are becoming empty nesters and more baby boomers are retiring each day.
However, the financial wellness and retirement preparedness of these gig workers are far from assured--particularly for Gen Xers
, according to a new research paper from Prudential Financial, Inc.
Eighty-eight percent of millennial respondents also agreed that social media reinforced a tendency to compare one's wealth/lifestyle with that of others, compared with 71% of Gen Xers
and 54% of boomers who believed this.
In fact, in 2017, 74% of millennials did not pay their medical bills in full, compared to 68% of Gen Xers
and 60% of baby boomers.