The question is, why don't brands seem to care about Gen X
? As it turns out, there are several reasons.
hasn't seen the income growth in proportion to inflation the way that the previous generations have seen, so their dollar is worth less than it was in their parents' time.
largely consists of families with children, breadwinners approaching prime earning years, and those tasked with caring for aged parents, which positions them as the model candidates for life insurance.
Gen Y 17% Gen X
10% Baby Boomers 10% Seniors 11% Have you used a call center five or more times in the past month?
saw their parents get laid off or face job insecurity.
Depending on the type and level of the course, it can bring Boomers, Gen X
, and Gen Y together in an arena where, in order to be successful, they must work cooperatively and respect each other's differences.
also sells shoes, makeup, luggage and other items.
Explaining their decade-long transition from trendsetters to cinematic authorities, Hanson catalogues "the myriad ways in which Gen X
filmmakers illustrate their roles and society." He succeeds admirably by mixing social and cinematic history.
This could mean Generation Y will be ready for the leisure products market a bit earlier than Generation X was--something that might offset Gen X
's small size and limited marketing potential, says Marconi.
Today's incredibly media-savvy Gen X
and Gen Y consumers are tough customers when it comes to marketing.
Jonathan Bond, co-founder of Kirshenbaum Bond & Partners, feels the term Gen X
lacks merit, considering people of this age always have been idealists.
With images of chaos dominating Gen X
's cultural expression, it is easy to think of the generation as one with few common experiences.
However, many believe Gen X
includes those born between 1961 and 1978.
Unlike boomers, who had the good fortune to live through years of strong market performance, Xers experienced a tech boom followed by a tech bust, followed in turn by a real estate boom and then a worldwide financial crash, points out Kitces, the co-founder of XY Planning Network, an organization of fee-only advisors who specialize in Gen X
and millennial clients.
's new tribe leader may want to watch her back.