flavour

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flavor of the month

Something temporary. The phrase is often used to describe fleeting romantic relationships. I wouldn't get too attached to Katie, she's just Ralph's flavor of the month—they'll break up in no time. You change majors all the time, and biology is just the flavor of the month, trust me!
See also: flavor, month, of

flavour of the month

mainly BRITISH
COMMON If someone or something is flavour of the month, they are very popular at the moment. Note: `Flavour' is spelled `flavor' in American English. One minute you're flavour of the month, top of the bestseller charts, and the next minute you're forgotten. Filmstars seem to be interested in whatever cause is the latest flavour of the month. Note: People sometimes mention other periods of time such as year, week, or moment instead of month. Monetarism was the flavour of the year. Suddenly, he was flavour of the moment on both sides of the Atlantic. Note: These expressions are often used to suggest that the popularity of someone or something is unlikely to last long. Note: American ice cream parlours used to select a particular flavour of the month in order to encourage people to try different flavours of ice cream.
See also: flavour, month, of

flavour of the month

someone or something that enjoys a short period of great popularity; the current fashion.
This phrase originated in a marketing campaign in American ice-cream parlours in the 1940s, when a particular flavour of ice cream would be singled out each month for special promotion.
See also: flavour, month, of

flavour of the ˈmonth

(especially British English) a person who is especially popular at the moment: If I were you, I’d keep quiet at the staff meeting. You’re not exactly flavour of the month with the boss at the moment.In the past, ice cream companies in the US would choose a particular flavour each month to advertise in their stores.
See also: flavour, month, of

flavor of the month

A briefly prominent or popular person, product, or trend. The term originated in the 1930s in the ice cream industry, where a particular flavor of ice cream was promoted each month. Since the late 1900s, it has been used ironically to comment on a short-lived success of some kind. For example, “Their new album is the flavor of the month, but I doubt that it’ll survive.”
See also: flavor, month, of
References in periodicals archive ?
The Dash Of flavours are 100 per cent vegetarian and vegan, even flavours such as the Seafood Bisque.
According to US-based online website foodprocessing.com, ice cream is continuing to get a "makeover" as manufacturers keep changing flavours and combinations, to meet the needs of the consumer.
In the end, the old standby flavours are just as popular today as they have been over the years, yet modern day consumers are looking to expand their flavour options.
The then NACADA chairman John Mututho said the flavours contained bhang, heroin and cocaine.
"The trend towards greater consumer experimentation will see demand rise for flavours with novel texture attributes, fusions, exotic herbs and spices, and interactive aspects," says Laura Kempster, Senior Analyst, Leatherhead Food Research.
The other two flavours were Lincolnshire sausage and brown sauce and Birmingham Chicken Balti.
It is sometimes essential to utilize flavours owing to the necessity of formulation characteristics.
Among various product type in the global market for flavour enhancers, glutamates are likely to emerge as the top-selling product.
Integrating a rich dairy heritage from parent company Carbery with proprietary flavour technology, Synergy's Cheese Flavour Solutions offer manufacturers a number of technical, processing and labelling advantages.
Flavour encapsulation is a popular, cost-effective method of delivering flavours in processed foods, which bundles the flavouring into discrete particles.
FONTAROME FLAVOURS DIVISION Top Selling Flavors For Tea In Europe
Quaker Oats, the world leader and India's No.1 Oats brand from PepsiCo now has an all new range of flavours. Adding taste to its unique health benefits, the new flavours lend greater variety and appeal to the Quaker Oats portfolio.
[ClickPress, Tue Nov 27 2018] Food and beverages industry is using a variety of flavours and is also increasingly investing in the research and development of new flavours.
Kerry Group, the global ingredients & flavours and consumer foods group, have confirmed that the Group is in exclusive discussion with Cargill which may, or may not result in the Group's acquisition of Cargill's global flavours business.
This report: o Identifies the macro drivers that are shaping trends in the food industry and the tastes and flavours that are emerging as a result.