the emperor's new clothes

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the emperor's new clothes

Something widely accepted as true or professed as being praiseworthy due to an unwillingness of the general population to criticize it or be seen as going against popular opinion. Taken from the Hans Christian Andersen fable of the same name, in which a vain king is sold imaginary clothing by two weavers who promise him that it can only be seen by those who are ignorant, incompetent, or unfit for their position. The company's newest device is, in fact, a complete waste of money, but so many people are invested in their brand loyalty that they will continue to buy and adore it like the emperor's new clothes.
See also: clothes, new

the ˌemperor’s new ˈclothes


the ˌemperor has no ˈclothes

used to describe a situation in which everybody suddenly realises that they were mistaken in believing that somebody/something was very good, important, etc: Soon, investors will realize that the emperor has no clothes and there will be a big sell-off in stocks.This comes from a story by Hans Christian Andersen. Two men offer to make an emperor a new suit from a very light material which they say stupid people cannot see. When the emperor puts on the suit, nobody wants to appear stupid so they all praise his new clothes. However, when a little boy asks why the emperor has no clothes on, everybody admits that they can see no clothes and that the emperor is naked.
See also: clothes, new
References in periodicals archive ?
Domark will market and distribute Trimark's first four software titles: National Lampoon's Blind Date, Air Havoc Controller, Thumbelina and The Emperor's New Clothes in the U.
I swear there is a touch of the emperor's new clothes about Jedward's freaky fame trip.
THEATRE: There's no show today, but still plenty of time to catch The Emperor's New Clothes, a charming reworking of the classic fairytale as the sweet but vain Emperor Bling pays more attention to his attire than his subjects and friends.
Denise Van Outen is to star in The Emperor's New Clothes.
It could either be The Ugly Duckling or The Emperor's New Clothes, both of which make great reading.
Dear Editor, - At last somebody, Khalid Mah-mood MP, has exposed the smoke and mirror project to refurbish Birmingham New Street Station as a transportation equivalent of the Emperor's New Clothes.
NOV 26 & 27: The Storytellers theatre group perform The Emperor's New Clothes, the Tinder Box and The Princess and the Pea.
Gardens such as these remind me of the famous fable of the emperor's new clothes in that no one dares to say what even a child can see: ``Look
Please God we don't see it repeated next year and thank God for the likes of Alastair Down, who have the honesty to point out that the emperor's new clothes aren't quite what he thinks they are.
Sometimes our conversations grow comfortable because the vocies we choose to listen to, like the servants in The Emperor's New Clothes, only tell us things we like to hear, in ways we like to hear them.
I was grateful for this authorial vindication, but I didn't really like The Emperor's New Clothes very much.
But in a serious case of the emperor's new clothes, the pictures plastered across a few tabloids showed little more than Kenny looking a little sozzled as he sat with a random female accomplice with his kit firmly ON.
It's a new version of The Emperor's New Clothes, done by ITV.
GORDON BROWN may be full of bluster of how we are best placed to emerge from the recession, due to him, but it's time he removed the emperor's new clothes placed around him by Labour's spin, and we saw him for what he really is.