Eat at Joe's


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Eat at Joe's

cliché A stock slogan used as an advertisement for a restaurant or diner. Derived from the placeholder restaurant name "Joe's Diner," the phrase is often featured in works of fiction, especially as an example of such a typical advertisement. The bright neon words "Eat at Joe's" could be seen from miles away, the sole source of light on that dark, lonely desert road. It was the type of place where you would see old rundown trucks parked on the side of the road with tattered "Eat at Joe's" signs slapped on their sides.
See also: eat
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