To enhance the online experience, DIVE IN has researched over 1,500 Web sites per community and, at launch, will provide links to, and reviews of, the best 200 to 300 local sites.
Co-branding will enable DIVE IN users to interact with brands that they already know and trust.
In addition to national "anchor tenant" brands, which will customize their information and services to make it meaningful to each community, DIVE IN will partner with local content providers who are an integral part of the community fabric.
will be the service's default search engine, and will channel traffic from its site to DIVE IN.
HotWired is creating, exclusively for DIVE IN, a customized Web tour to help users optimize their online experiences.
To develop a fun, sophisticated and easy-to-use service, DIVE IN is working with leading technology companies, including EarthWeb, Informix Software,
Designed with advertisers in mind, DIVE IN will offer businesses a unique advertising proposition on the Internet.
Wherever practical, DIVE IN will work with U S WEST's existing sales forces and those of its cable partners, for example, offering advertisers combined Internet/cable TV packages.
Although DIVE IN will be available to all Web users, enriched versions for cable modem customers will be developed over time.
DIVE IN and the U S WEST Yellow Pages on the Internet will be closely integrated in markets where both services are available.