bury the lead

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bury the lead

In journalism, to open a news article with secondary or superfluous information, thus relegating the central premise (the lead, which usually occupies this position) to a later part. "Lead" in this sense is sometimes written as "lede." I usually just skim through articles in the newspaper, so it really annoys me when they bury the lead.
See also: bury, lead
References in periodicals archive ?
@macwrites; This is an interesting and valuable read for theatre artists, so I don't want to bury the lede. But the mention of the director whose only contribution to an onstage sex scene was to yell "Rolling heat!" at the actors just about killed me.
Before scheduling a meeting, know the purpose of the meeting and then bury the lede! Instead of telling people the purpose, keep them guessing.
I won't, as is said in journalistic circles, "bury the lede." Judy, I owe all I've accomplished to you and I am more grateful to and proud of you than you will ever know.
All three news stories, Buttry notes, bury the lede (paywall coming) paragraphs down in their stories and all three neglect to say that the program is an experiment -- a Gannett experiment at that (all neglect to even mention Gannett).
Just so I don't bury the lede, here's what the Lee earnings release says in effect: In 2000, when Pulitzer bought out its JOA partner -- the Newhouse family, incorporated for this purpose as the Herald Co.