buck the trend

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Also found in: Financial.

buck the trend

To develop in an unexpected, surprising, or unforeseen way, especially in a way that contradicts recent history. Typically used in reference to financial matters. Although property values in our city are down overall, one neighborhood is bucking the trend and still getting fair market value.
See also: buck, trend
References in periodicals archive ?
"However, we are bucking the trend by giving people what they want- great, uncomplicated food and a range of drinks at reasonable prices in a traditional village pub atmosphere."
Chi Onwurah, MP for Newcastle Central, said: "With obesity one of the biggest threats to health in the North East, these figures are really alarming, but it does seem as if Sunderland are bucking the trend and we need to understand what it is they are doing right."
However, we have succeeded in bucking the trend and Cardiff is showing year-on-year sales and profit growth.
WYNYARD Golf Club is bucking the trend for bogeys in an industry that has seen a succession of clubs fall into administration this year by scoring an impressive 30% rise in membership over the last nine months.
So it's great to see TV3 bucking the trend by launching a new daytime chat show.
Page 9 BUSINESS SECTORS 18-21 CREATIVE 18-19 AUTOMOTIVE 20-21 Bucking the trend A Birmingham-based film-maker is bucking the trend of London-based production by making the most of the city's talent and resources for his new film.
The increase in value raised at auction shows Wales is bucking the trend for reduced activity, demonstrating our commercial auction market here is performing much better than across the rest of the UK.
Developers such as McSAM Hotel LLC are also bucking the trend towards high-end hotels and blazing the current trail of boutique developments, which Forrest predicts will gather even more steam this year.
"We support KCUV because the station is a passionate, trailblazing outfit that's bucking the trend of corporate radio," said Marty Jones of Oskar Blues.
Knowing that and looking at the numbers reveal some interesting things: While KMOX listeners are dropping at midday, KEZK is actually bucking the trend and picking up listeners.
Bucking the trend of retelling fairy tales in order to empower formerly passive heroines, Dokey's retelling of The Thousand and One Nights enlivens a heroine who is active and clever in legend.
Economic turmoil may be hurting the advertising industry, but Springfield, Massachusetts-based Cutting Edge Broadcasting Inc., is bucking the trend. The station, which broadcasts adult contemporary music (a mixture of jazz and easy listening) generated $500,000 in advertising revenues through November 2001.
Bucking the trend of northern youth out-migration, Tracey Latulippe realizes the only place for her to develop personally and professionally is Northern Ontario.
"Financial services sites are also bucking the trend," Graves adds.