Basking in reflected glory (BIRG) is the term used to describe advertising a person's connection to a successful other person or group (Cialdini et al, 1976).
Basking in reflected glory in politics: Losing candidates' yard signs come down.
Basking in reflected glory and its limits: Why adolescents hang out with popular peers.
I think it a bit sad that some people are always striving to get Wales basking in reflected glory
when we have accomplished so much off our own bat
NICK FALDO missed the halfway cut for the fourth time in five years, but will still be basking in reflected glory
if Tiger Woods completes the Grand Slam tonight.
Sports psychologist Dr Sandy Wolfson, from Northumbria University, who led the research, told the British Psychological Society's annual conference in London, 'Our view is that when you've won obviously you're basking in reflected glory
, but when you lose you have some repair work to do and have to think creatively about how you can justify your membership of the group.
Beeson was basking in reflected glory
yesterday as his friend, self-employedbricklayer Brian Youngs, was responsible for the selections in the betterplaced of the two entries they submitted.