This section is a description of the mail survey conducted to identify the most important works in BMOC.
The second section consisted of demographic questions regarding department affiliation, BMOC courses taught, area of degree, professional affiliations, etc.
Demographic questions regarding department affiliation, BMOC courses taught, number of sections taught by participant and by the department as a whole, level of BMOC courses taught, years teaching BMOC courses, and years teaching, other courses taught, academic rank, tenure, highest degree earned, area of degree, and professional affiliations revealed the following results.
The number of sections taught annually in the BMOC schools ranged from one to 204.
In general, most of the respondents from the core disciplines of English, Speech, Public Relations, and Management felt that BMOC is an extension of their discipline and not a separate/interdisciplinary field of study.
If the business school approach to teaching communication assumes that there is no cognitive or strategic component to communication, then it is unlikely that the business schools will take the initiative to encourage the development of rigorous theory and research in BMOC as was done with marketing in the 1960's, finance in the 1970's, or Management Information Systems in the 1908's.