forty minutes of hell

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forty minutes of hell

In collegiate basketball, the entire duration (40 minutes) of a game played in a suffocatingly aggressive manner. The phrase was reportedly coined by Nolan Richardson while coaching the Arkansas Razorbacks in the mid-1990s. Primarily heard in US, South Africa. OK, everyone, go out there and give them forty minutes of hell—don't even give them a chance to breathe!
See also: forty, hell, minute, of
References in periodicals archive ?
The first to escape the 40 minutes of hell was 19-year-old Jenny Youll, from Linthorpe.
SEATTLE - It finally ended, those 40 minutes of hell on the banks of Lake Washington that concluded with Washington's 95-50 haymaker that landed square on the Ducks' collective chin.
Arkansas talks about 40 minutes of hell with its defense," Wrenn said.