forty minutes of hell(redirected from 40 minutes of hell)
forty minutes of hell
In collegiate basketball, the entire duration (40 minutes) of a game played in a suffocatingly aggressive manner. The phrase was reportedly coined by Nolan Richardson while coaching the Arkansas Razorbacks in the mid-1990s. Primarily heard in US, South Africa. OK, everyone, go out there and give them forty minutes of hell—don't even give them a chance to breathe!