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zero in

   Also found in: Dictionary/thesaurus, Medical, Legal, Financial, Encyclopedia, Wikipedia 0.01 sec.
zero in (on someone or something)
to aim directly at someone or something. The television camera zeroed in on the little boy scratching his head. The commercial zeroed in on the glass of cola. Mary is very good about zeroing in on the most important and helpful ideas.
See also: zero

zero in (on something)
to direct your attention to one particular thing My son's teacher was able to zero in and deal with his problems. She needs to really zero in on what's important instead of going off on a lot of tangents.
See also: zero


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Imposter Coca-Cola Brand Managers Continue Attempts To Thwart Coke Zero In TV Spots Debuting During Coke Zero 400 Broadcast ATLANTA -- As Coke Zero celebrates its fourth birthday, the infamous Coca-Cola "brand managers" are back, unleashing their latest attempt to sabotage Coke Zero and the NASCAR drivers who promote the brand's REAL Coke taste and zero calories.
The series 2004-1 will mature either on the maturity date of the underlying RefCorp Zero in 2020 or upon the exercise of the call option by the call option holder.
Coca-Cola Racing Family Drivers Will Attempt To Give Millions a 'Taste of Victory' With Free 20-ounce Coke Zero ATLANTA -- For members of the Coca-Cola Racing Family, each victory in a NASCAR Sprint Cup Series[TM] race is traditionally followed by a thirst-quenching chug of an ice cold Coke Zero in the winner's circle.
 
 
 
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