word of mouth(redirected from word-of-mouth)
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word of mouth
The verbal sharing of information. A: "How did you hear about our bakery?" B: "Oh, word of mouth. My dad told me about it." We don't have the budget for a big marketing campaign, so we'll just have to hope that buzz about our shop gets spread by word of mouth.
word of mouthspoken language; informal or unofficial discourse.
1987 Bruce Duffy The World As I Found It His ideas were repeated by word of mouth or passed around as transcripts of the shorthand notes that his students doggedly took down during his lectures.