word of mouth


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word of mouth

The verbal sharing of information. A: "How did you hear about our bakery?" B: "Oh, word of mouth. My dad told me about it." We don't have the budget for a big marketing campaign, so we'll just have to hope that buzz about our shop gets spread by word of mouth.
See also: mouth, of, word

word of mouth

spoken language; informal or unofficial discourse.
1987 Bruce Duffy The World As I Found It His ideas were repeated by word of mouth or passed around as transcripts of the shorthand notes that his students doggedly took down during his lectures.
See also: mouth, of, word
References in periodicals archive ?
Previously researcheshave been done to check the impact of Word of Mouth but little research has been done regarding dimensionality.
Consequently, word of mouth marketing is graining significant traction, whereby companies and brand alike are leveraging the traditional word of mouth to promote their products and services, increase their earnings and draw in customers.
Go Buzz Me is a popular word of mouth marketing platform that allows users to quickly broadcast their events, products, or services with the click of a mouse.
We require marketers to effectively monitor disclosure of consumers involved in their word of mouth initiatives.
He added that word of mouth marketing is about giving people something worth talking about and making it easier for that conversation to take place.
Improving customers' experience, which the research shows is critically important in word of mouth.
The top specialty retail brands, in terms of word of mouth, are The Gap Inc.
And there have already been instances in the nonprofit sector of successful word of mouth campaigns that simply haven't been labeled as word of mouth.
Fewer marketing dollars, positive word of mouth, more growth, and the knowledge that you are offering the best dance education possible to all.
Starbucks, which was created in the past 15 years with virtually no national advertising, is a brand that was built largely on positive word of mouth and positive customer endorsement.
As it becomes more and more of a "chore" to fully staff our camps, we've come to rely on word of mouth, our in-house trainee program -- growing our own, as Nancy said -- and international staffing.
With Web forums for feedback on local businesses, 'Denver Post,' Minny's 'Star Tribune' put their money where Word of Mouth is
Be especially generous to customers with complaints: Unhappy customers are a major source of negative word of mouth, Harris says.
Free eBook Helps Marketers Generate Word of Mouth from Klout Influencers