word of mouse

word of mouse

n. a message spread by email. (Contrived. Refers to a computer mouse. A play on word of mouth.) A lot of these jokes are spread by word of mouse.
See also: mouse, of, word
References in periodicals archive ?
In an era where the growth of companies has often put more and more distance between organisations and their customers, Project Shakti is a great example of marketing going back to basics -- face to face contact, personal relationships and word of mouth -- as opposed to word of mouse.
The business work with word of mouse , yelp facebook.
Table 1 Sample of Word of Mouse Comments Negative Positive "You could not pay me enough to "I am fairly new to dialysis but I work in dialysis.
Word of Mouse explores the Web's future development and what it will mean for businesses and consumers.
Word of Mouse is a resource you'll refer to again and again.
They have a useful website and are also active on Twitter and Facebook, answering questions about menus from followers and promoting special events through word of mouse through a viral network of satisfied customers.
The best way a destination gets promoted is by word of mouth or by word of mouse.
Word of mouth has been replaced by word of mouse," he warned.
When users share content, they give it what Larry Weber calls "viral word of mouse," building awareness by spreading it through the digital domain.
If you are doing a great job, you'll get word of mouse.
The Internet has spawned such a powerful way of communicating opinion about products or services - call it word of mouse - that reputations are literally a click away from being made or broken, according to MIT Sloan Professor of Management Chrysanthos Dellarocas.