where the rubber meets the road


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where the rubber meets the road

Fig. at the point in a process where there are challenges, issues, or problems. Now we have spelled out the main area of dissent. This is where the rubber meets the road.
See also: meet, road, rubber

where the rubber meets the road

Where the practical reality or crucial test is: "The sales effort is where the rubber meets the road in every competitive business" (Brian Tracy).
See also: meet, road, rubber
References in periodicals archive ?
Staying on top of where the rubber meets the road is only one aspect of the expertise provided by Frigo Group Logistics.
This is where the rubber meets the road and the systems are tested to meet performance requirements as well as interactions between other systems in all modes of operation.
As a veteran school board member, I can report that most of your suggestions are where the rubber meets the road.
The taming of the Queue III--wait time measurement, monitoring and management: where the rubber meets the road.
The dinner table is where the rubber meets the road, and if you're not at the table, you don't mean too much to people.
If I were using the design, I would beef up the action planning section since that's where the rubber meets the road.
That is where the rubber meets the road, if you will, because nobody wants to go overseas to audit a facility because it is expensive.
This is the state where the rubber meets the road for a lot of campaigns," says Dante Scala of the New Hampshire Institute of Politics.
Cities across America are where the rubber meets the road.
Let's find out where the rubber meets the road, though, and ask: Are OEMs buying into this EMS/ ODM model?
Carl Anderson (Doremus Advertising): The real challenge is how many patents actually come to market, because that's where the rubber meets the road.
Where the rubber meets the road ASTM D11 is leading the way, control and leadership being the keywords.
Conditions are rough where the rubber meets the road in Latin
The importance of basic customer service at the point where the rubber meets the road may be getting lost amid today's high-tech hype.
They do know about policy issues and the White House and Congress but they pay very little attention to the implementation of policy, which after all is where the rubber meets the road.
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