whatchamacallit

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whatchamacallit

(ˈʍətʃəməˈkɑlɪt)
n. a name for a person or thing whose real name has been forgotten or is being avoided. I lost my—you know—my whatchamacallit—my watch!
References in periodicals archive ?
is filled with rolled-up notebook pages of inky round swirly circles - whatchamacallits themselves - evidence of my vain attempts to resurrect these poor excuses for writing implements.
Here, kids with bright imaginations have concocted household time-savers, sporting goods, bike safety gadgets, fish tank feeders and other whatchamacallits designed to make life a little bit easier.
Other favorite "retro" candies named by moms include Tootsie Rolls, Hershey's Whatchamacallits, Charleston Chews, Charms Blow Pop suckers, Bit-O-Honeys, Bottle Caps, Root Beer Barrels and Milk Duds.
Some troops made SWAPS - Special Whatchamacallits Affectionately Pinned Somewhere - that the girls could collect as keepsakes of the various countries.
5: More Gizmos, Gadgets & Whatchamacallits (Viva Media; $19.
McCrery, the president of eMAX Software Group is well known for games he has produced in the past such as Adventureland, Whatchamacallits Electronic Story and Coloring Book, Elvis Trivia, Alamo, and Corporate Raiders, among others.