what's more

what's more

Furthermore; the next aspect or fact is equally or more important. Based on our testing, this blender performed the best. What's more, it is half the price than most of the other models!
See also: more

what is more

Also, what's more. In addition, furthermore, as in I never got there; what's more, I never really intended to go. [First half of 1800s]
See also: more, what

(and) what’s ˈmore

,

what is ˈmore

(and) more importantly; (and) in addition: I don’t like pubs. They’re noisy, smelly, and what’s more, expensive.
See also: more