underestimate

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no one ever went broke underestimating the intelligence of the American people

People being swindled won't realize or question it, which makes them a prime source of income for others. The phrase is typically attributed to writer H.L. Mencken. A: "We can't sell this shoddy product to people!" B: "Oh please, no one ever went broke underestimating the intelligence of the American people."

no one ever went broke underestimating the taste of the American public

People will gladly accept something lowbrow or inferior, which makes them a prime source of income for others. The phrase is typically attributed to writer H.L. Mencken. A: "We can't pitch this script to the studio—it's truly awful!" B: "Oh please, no one ever went broke underestimating the taste of the American public!"

nobody ever went broke underestimating the intelligence of the American people

People being swindled won't realize or question it, which makes them a prime source of income for others. The phrase is typically attributed to writer H.L. Mencken. A: "We can't sell this shoddy product to people!" B: "Oh please, nobody ever went broke underestimating the intelligence of the American people."