underestimate

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no one ever went broke underestimating the intelligence of...

The full saying is "No one ever went broke underestimating the intelligence of the American people/public," or some variation thereof, meaning that people being swindled won't realize or question it, which makes them a prime source of income for others. It is typically attributed to writer H.L. Mencken. A: "We can't sell this shoddy product to people!" B: "Oh please, no one ever went broke underestimating the intelligence of the American people."
See also: broke, ever, no, one, underestimate

no one ever went broke underestimating the taste of...

The full saying is "No one ever went broke underestimating the taste of the American public," or some variation thereof, meaning that people will gladly accept something lowbrow or inferior, which makes them a prime source of income for others. It is typically attributed to writer H.L. Mencken. A: "We can't pitch this script to the studio—it's truly awful!" B: "Oh please, no one ever went broke underestimating the taste of the American public!"
References in periodicals archive ?
But we will definitely not be underestimating Wales.
This is because they have been underestimating how far out to sea the sand has to go.
Research conducted by the Royal Bank of Scotland among sixth-year pupils reveals school leavers are underestimating the cost of living at university by a potential pounds 110million compared to undergraduate spending figures.
MORE than one in 10 people said they would consider a career in teaching after underestimating how much they could earn, according to a new report today.
The research, carried out in conjunction with the Institute of Actuaries and the Continuing Mortality Investigation Bureau, found that women aged between 25 and 34 were currently underestimating their life expectancy by an average of 6.
OLIVER KAHN insists Germany will not make the mistake of underestimating Group E minnows Saudi Arabia.
Ventura County officials released a study Tuesday charging the developer of the Newhall Ranch Project of underestimating and understating its impact on its western neighbors.
Risks and uncertainties that could cause results of operations to differ materially from those projected including introduction of new and/or replaceable technology in our field, lack of market acceptance of our products despite our efforts at educating licensees and customers of the benefits of our technology, underestimating the amount of licensing sales that we would need to cover our expenses and therefore underestimating the length of time it will take to develop enough licensing sales to create a net profit, our ability to increase revenues without proportional increase in SG&A and other uncertainties which are described from time to time in our documents filed with the Securities and Exchange Commission, including Form 10-K.
However, many are underestimating the true cost of private schooling and, without appropriate financial planning, family purse-strings could be seriously stretched.
9m in damages from the Richard Rogers Partnership for underestimating the final cost of the project.
BILLY JOE SAUNDERS insists he is not underestimating Andy Lee ahead of Saturday night's world-title fight in Manchester.
The CIA has abandoned efforts to persuade Iraqi generals and political leaders to defect after underestimating their 'hatred' of America, officials said yesterday.
SALFORD winger Josh Griffin has warned his side not to fall into the trap of underestimating Wakefield tomorrow.
Bulgarian striker Hristo Stoichkov has accused Spain of underestimating their World Cup opponents.
In the rush to repair the "millennium bug" on large mainframe systems, many organizations are mistakenly overlooking or underestimating the impact of the Year 2000 problem on the millions of corporate PCs installed worldwide.