underestimate

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no one ever went broke underestimating the intelligence of...

The full saying is "No one ever went broke underestimating the intelligence of the American people/public," or some variation thereof, meaning that people being swindled won't realize or question it, which makes them a prime source of income for others. It is typically attributed to writer H.L. Mencken. A: "We can't sell this shoddy product to people!" B: "Oh please, no one ever went broke underestimating the intelligence of the American people."
See also: broke, ever, no, one, underestimate

no one ever went broke underestimating the taste of...

The full saying is "No one ever went broke underestimating the taste of the American public," or some variation thereof, meaning that people will gladly accept something lowbrow or inferior, which makes them a prime source of income for others. It is typically attributed to writer H.L. Mencken. A: "We can't pitch this script to the studio—it's truly awful!" B: "Oh please, no one ever went broke underestimating the taste of the American public!"
References in periodicals archive ?
The YouGov poll of 2,128 UK adults also found 34 per cent of people in the region underestimated the financial impact of a cancer diagnosis.
I believe the international community underestimated the mission in Afghanistan," he added.
The interview results showed that, overall, adolescents who underestimated their weight were significantly less likely than were those who estimated their weight correctly or overestimated to report healthy eating behaviors (31% vs.
A previous study reported that estimates of postpartum blood loss based on visual assessment underestimated blood loss by 33%-50% compared with photo-spectrometry, "which is the gold standard for this," Dr.
But that underestimated the real figure by pounds 5050.
Louise Lester, who joined the Houston Ballet as a ballet mistress in 2004, says the importance of the corps can't be underestimated.
Sources say Mercado-Valdes overestimated ad revenues and underestimated the financial outlays of launching Weekend VIBE and Livin' Large while trying to simultaneously produce It's Showtime at the Apollo.
To the extent that reaerosolized spores resettled before or during postvacuum testing in the referenced study (16), we may have underestimated the vacuum efficacy.
I've been predicting the Mags' decline for weeks and fully expect to see another nail hammered into their coffin today by a Liverpool side underestimated by many.
and Europe underestimated the extent to which bin Laden would use the war in Iraq as a propaganda weapon to rejuvenate the movement and attract more funds.
This suggests that the results of the Libby screening program may have actually underestimated the number of abnormal findings.
At slower walking speeds, pedometers underestimated steps taken and overestimated distance traveled.
Boykin told the crowd "I knew that my God was a real God, and his was an idol" and note that after the militant, Osman Ato, was captured, Boykin told him, "You underestimated our God.
But there's another, even more basic, reason that the entire industry must address: Drowning deaths are grossly underestimated in this country.
BOHS skipper Kevin Hunt knows Derry cannot be underestimated.