under false colors

under false colors

Using or under the guise of false pretenses, so as to deceive someone or to hide one's true nature or intentions. (An allusion to the identifying flags of a ship, and so usually used in the phrase "sail under false colors.") Primarily heard in US. Tim thought he could just put on fancy clothes and rub elbows with the upper crust that Janet's family socialized with, but everyone at the party knew he was sailing under false colors. I don't want to be accused of flying under false colors, so let me say straight away that I'm being paid to give a review of this product today.
See also: color, false
References in classic literature ?
Otherwise we shall be found sailing under false colors, and be inevitably cashiered at last by our own opinion, as well as that of mankind.
At the other end of the spectrum, sailing under false colors of "freedom of speech," is the entertainment industry, which is driven by the profit motive and the rising threshold of boredom of its audience to load its channels with correspondingly progressive increases in violent and erotic programming.
What we have here," pronounced California Attorney General Dan Lundgren, "is a law flying under false colors.