turn up one's toes

turn up (one's) toes

1. To die. After the CEO suddenly turned up her toes in 2013, the company has failed to regain its strong sense of direction in the market.
2. To fail; to go out of business. Another local grocery store has turned up their toes, the latest victim of the giant retailer that's been undercutting every competitor's prices.
3. To give up completely; to stop putting in the effort necessary to compete or succeed. Despite a strong showing in the first half, the team seemed to just turn up their toes after their opponents started putting a bit of pressure on.
See also: toe, turn, up

turn up one's toes

Die, as in He turned up his toes last week. This expression alludes to the position of the toes when one lies flat on one's back without moving. It may be obsolescent. [Mid-1800s]
See also: toe, turn, up