trend

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trend toward something

to move gradually toward something. Fashions are trending toward the gaudy and flamboyant. Attitudes are trending toward the more conservative.
See also: toward, trend

buck the trend

to be noticeably different from the way that a situation is developing generally, especially in connection with financial matters Spending is down this season, but the tourist industry is managing to buck the trend, with thousands more holidays sold.
See also: buck, trend