trade down


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trade (something) down

To exchange something larger or more expensive for something smaller or less expensive. They were forced to trade down their house after Jim lost his job and they could no longer afford the mortgage. A lot of people are trading their expensive cable TV packages down for low-cost digital streaming subscriptions.
See also: down, trade

trade down

Exchange for something of lower value or price, as in They bought a smaller boat, trading down for the sake of economy. Similarly, trade up means "make an exchange for something of higher value or price," as in They traded up to a larger house. [First half of 1900s]
See also: down, trade

trade down

v.
To trade something for something else of lower value or price: My SUV used a lot of gas, so I traded it down for a smaller, more economical car. My parents traded down their house for a condominium in Arizona.
See also: down, trade
References in periodicals archive ?
VERDICT: Trade down - neck and neck on taste and not worth paying more for slick packaging.
Score: 4/5 VERDICT: Trade down - Value version fine for putting in sauces.
Analyst Andrew Saunders said the group appeared well positioned to take advantage of the trend among consumers to trade down to cheaper products.
Even the 17 per cent who would trade down to a smaller car would not be lost to the new car market.
With beer, some craft consumers are willing to trade down to the better quality super premiums from the big guys.
Concerns aside, the only other thing expected to keep Russell from being the top pick is if Parcells decides to trade down and get two or three players for the pick.
However, in other product sectors, it is generally possible to trade down or defer purchases in any economic downturn.
Lewis said the remaining 95% of consumers are "still in the game" but their shopping behavior is flux, as they "reorder their shopping lists, change where and how they shop, trade down across categories and trade down on brands.
He argues that while such ranges may be good at getting people through the door, they can result in a loss of profit as people trade down.
would like to trade down - by selling her four-bedroom Victorian home in the historic College Hill section of town and moving into something smaller, perhaps even a rental.
Another stock in the overbought condition and should trade down to the target short-term.
Short-term, it's clearly bad news for the wine industry that Super Value Wines are causing consumers to trade down," Restaino said.
The stock could trade down to the $35 level before hitting significant support.
Surprisingly, though, retirees do not trade down very far in size.