take the wraps off

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take the wraps off

To reveal or uncover something that had been hidden or kept secret. We better take the wraps off this campaign before it gets leaked to the press. I can't wait to see the new model, but they haven't taken the wraps off yet.
See also: off, take, wrap

take the wraps off something

If someone takes the wraps off something such as a plan or a new product, they tell people about it for the first time. Yesterday, the minister took the wraps off ambitious plans to create Ireland's first purpose-built national soccer stadium. The company also took the wraps off their new game machine. Note: You can also say that the wraps come off something with the same meaning. This Saturday, the wraps will come off the competition's official shortlist.
See also: off, something, take, wrap
References in periodicals archive ?
Additionally, Nissan took the wraps off two new 2017 U.
Microsoft took the wraps off "Halo 5" today at E3 2013 with a brief video presentation featuring "Halo" protagonist Master Chief trudging through a desert by himself.
Bombardier took the wraps off its CSeries jet to challenge industry leaders Boeing and Airbus Bombardier took the wraps off its USD$3.
Porsche's new GT3 Porsche took the wraps off its latest GT3 at the Geneva Motor Show, with its new aerodynamic body inclusive of a more aggressive front bumper, additional air intakes and fixed carbon fiber rear wing.
Glamour team Ferrari took the wraps off their new F138 Formula One car on Friday and set their sights on a winning start to the season after turning last year's beast into a beauty.
10 -- Samsung today took the wraps off an 8-core processor known as the Exynos 5 Octa.
took the wraps off the all-new RAV4 at the Los Angeles Auto Show on Wednesday, in the hope of increasing sales in the booming sports utility vehicle segment of the North American market.
com) recently took the wraps off a new contact center management tool called the MXIE SuperView.
Summary: New York, Jumada II 21, 1432 / May 24, 2011, SPA -- Microsoft took the wraps off its new smartphone software Tuesday, hoping that the updated design will help it compete with Apple and Google, according to dpa.
RENAULT took the wraps off their future design direction as they unveiled two stunning concept cars to a VIP audience in Paris last week.
FERNANDO ALONSO and Felipe Massa took the wraps off Ferrari's new F1 car yesterday - the first team to unveil their challenger ahead of the new season Drivers Alonso and Massa have been following the development of the F150 at the team factory in Maranello.
In late September, for example, the company took the wraps off a multimillion-dollar, 9,000-square-foot expansion and remodel of a store in Mobile, Ala.
took the wraps off its 3-D desktop personal computer on Wednesday, which will hit the Japanese market on June 17, as the electronics maker joined rivals competing for the anticipated increase in demand for 3-D products during the summer shopping season.
ED McMAHON often unleashes a decent juvenile or two every season, usually at Nottingham, but he took the wraps off one at Newmarket in the shape of Temple Meads.
CDATA[ The police and courts took the wraps off the Holyland apartment bribery case and revealed that Ehud Olmert is the number one suspect.
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